SESG is an innovation partnership program from SwedCham, the Swedish Chamber of Commerce in Singapore, to bring Swedish MNCs together with Singaporean SMEs, with the creative collective Forsman & Bodenfors as headline sponsors, and supported by the Singapore Economic Development Board (EDB), Enterprise Singapore (ESG), The National Environment Agency (NEA), Business Sweden and the Swedish Embassy in Singapore.

About SESG

As many of Singapore’s enterprises, big and small, have seen their business decline as a result of the global pandemic, a new initiative is now aiming to change that. Together with Swedish multinational companies based in Singapore, local small and medium-sized enterprises have recently started a hands-on partnership program, the SESG Initiative, to exchange experiences and develop their respective businesses.

SESG is a long-term initiative to strengthen bonds between Swedish MNCs and Singaporean SMEs operating in Singapore that centered around mutual exchange of experiences, expertise, and opportunities between large foreign corporations and small local enterprises and encourages other businesses to do the same. As a start, 12 Swedish MNCs have partnered with 12 Singaporean SMEs. The Swedish companies involved in the program are Anticimex, Astrazeneca, Atlas Copco, Axis, Camfil, Electrolux, Ericsson, Hexagon, H&M, Saab, Stena and Trelleborg.

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SESG - Anticimex X Inhome


As one of the 12 pairs partnership for SESG, ANTICIMEX, a Swedish modern pest control company has partnered with a Singaporean SME, INHOME to forge genuine connections & encourage knowledge sharing.

It’s in times of crisis that we take stock of what really matters. The world is re-evaluating how to move forward. As business leaders, so should we.

We are proud to be a partner of SESG – a SwedCham Singapore initiative that brings Swedish MNCs and Singaporean SMEs together to exchange experiences and opportunities. Because in these turbulent times, businesses, big or small, need to stand together to emerge stronger. Let’s #StandTogetherSESG.


SESG - Anticimex X Inhome


Owner: Mr Chia Wei Liat
Business Location 1: 712 Ang Mo Kio Ave 6, Singapore 560712 (View on Maps)
Business Location 2: 272 Tampines Street 22, Singapore 520272 (View on Maps)

Chia took over Inhome, a traditional hardware store, from his father a few years back. As the pandemic hit Singapore, Chia realized that he needed to urgently work out a digitalization plan for the company. He continues to develop e-commerce store today and sees many opportunities to expand the product offering online. By partnering with a giant like Anticimex, he’s hoping to get an even bigger boost.

FIX IT RIGHT is your hardware online store with value prices, a subsidiary supported by INHOME. The truly "Fix It Right" solution provider aims to help you improve your Living Lifestyle by offering hardware and consultancy services. Find your wide range of hardware, toiletries, electrical, household kitchenware and promotion products at FIX IT RIGHT.

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About SwedCham

The Swedish Chamber of Commerce in Singapore, SwedCham, is a non-profit, non-governmental membership-based organisation representing Swedish businesses in Singapore. SwedCham serves a broad and diverse network of member companies, ranging from large multinational corporations to SMEs and start-ups from many different industries. Through its activities, SwedCham provides a dynamic and innovative platform for knowledge-sharing, business development and networking.

Founded almost 40 years ago, SwedCham has since provided a natural link between companies in Sweden and Singapore. Over the decades, the bonds have strengthened as Singapore has become a home away from home for many Swedish MNCs. SwedCham believes that collaboration and conversations can turn moments of crisis into rays of hope. That is why we are launching the Sweden Singapore initiative — SESG.

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About Forsman & Bodenfors

Forsman & Bodenfors is a global creative collective, founded in Sweden in 1986. It has been present in Singapore since 2018. Our truly collaborative way of working has over the years unlocked continuous creative excellence and built brands that genuinely connect with people. The agency has launched many successful campaigns throughout the years, “The Epic Split” with Jean Claude Van Damme for Volvo Trucks, “The Marriage Market Takeover” for SKII and “Boxes” for Uber to mention a few.

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ANTICIMEX has partnered with INHOME to forge genuine connections and encourage knowledge sharing. To establish awareness and spark conversation, our advertisements have been rolled out on billboards and buses all over the island.